While we may hope that fashion's power only goes so far as to dictate hem lengths and the next black, truth is fashion also plays a role in shaping our ideal body. For a long time now that body has been androgenous, tall, excruciatingly thin, and flat chested. A few people have been championing the idea of different sizes on the catwalk of late - namely Mark Fast - but now the leader of them all - Ms Miuccia Prada has broken the mold - which is big news - for this is a women whom the fashion industry and editors put on a pedestal and who other designers follow. Normally a few seasons before the rest of the pack - we could see other designers following suite very fast.
Prada cast Doutzen Kroes, Catherine McNeil, Lara Stone, and Miranda Kerr in her show - girls who are not large, but are curvaceous and busty and womanly - something that has been deemed too obscene or too real to appear in a high fashion show for years now.
as reviewed on fashion bible Style.com:
'The clothes themselves were a deliberate, and quietly humorous, compliment to the womanly. If it's the possession of breasts that's been bothering model-casting agents for the past few years, this collection was a nightmare scenario for them. The ample bust was the unavoidable focal point of the silhouette, picked out in balconies of lace ruffles and upstanding pointy-bra formations on raised-waist, wide-skirted dresses and coats. Any girl on the runway who didn't have the natural Bardot-esque equipment was bestowed with it by means of frothy fabric placements, but the eye naturally migrated to the ones who did. The others, young and pretty as they are, marched on in the usual kind of anonymity. In fashion, appreciating the exceptional is always more interesting.
It was nice to see that Prada envisages this being worn by women other than the zombie army of teen models that has roamed her runway recently—and that has influenced others to mimic that uniform aesthetic. Customers, she can be assured, will like that shift—but will it have a bigger ripple effect than that? Miuccia Prada is a fashion-industry influencer. Let's see who scrambles to follow the leader.'