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Sunday
Aug092009

MP suggests magazines and advertisers come clean about airbrushing

People have been speaking out this week about airbrushing photographs in magazines and advertising. The Liberal Democrats spokeswoman on women told The Times (2 August 2009) that“Today's unrealistic idea of what is beautiful means that young girls are under more pressure now than they were even five years ago. Airbrushing means that adverts contain completely unattainable images that no one can live up to in real life. We need to help protect children from these pressures and we need to make a start by banning airbrushing in adverts aimed at them.The Advertising Standards Authority should also draw up new rules so that advertisements aimed at adults should indicate if images have been airbrushed."

http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article6736525.ece

 

See also this article http://www.timesonline.co.uk/tol/comment/columnists/guest_contributors/article6737557.ece by Sarah Vine who is saying that the fact that so many images are airbrushed gives our children a completely unrealistic idea of what bodies are like and what is attainable.

 

Reader Comments (12)

And by air-brushing you mean photoshopping "or the like there of" Airbrushing is so late 70's to the mid 80's.. It's not really common to call it air brushing anymore either. And I agree.. What does it do to younger women and girls to think that have to attain an unattainable beauty that doesn't actually exist.
August 9, 2009 | Unregistered CommenterAlia
In all reality expectations of beauty have been unattainable since the dawn of advertising. Our children shouldn't base their ideas of beauty on some billboard. They should have more encouragement from the people that love them, there parents. If you were a little girl and your mother or father or whomever told you that you were perfect and not to worry about magazines you wouldn't. The real problem isn't airbrushing. It's low self-esteem that begins at home.
August 12, 2009 | Unregistered Commenterangie
It seems that there is now a coordinated campaign on the digital retouching and body image issue. So those who are concerned about it should go to www.realwomen.org.uk/takeaction
September 24, 2009 | Unregistered CommenterBelinda
I do understand that airbrushing isn't the way towards teaching young women about reality, but since does art have to be realistic? And the last time I checked, fashion was an art form; the photography is an art form. Nothing about it says that it has to be real, and I don't quite think that art should be pushed about to make you feel more comfortable. [obviously, you'll have an issue with this comment]
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