Top marks go to John Lewis which last week pledged to use models of varying shapes and weights in all future advertising.
John Lewis spokesman Mark Forsyth said: "You don't have to be super-skinny to model clothes in an attractive way.
"This is about being honest by showing the garments worn on the shape and size of a woman who is more typical of our customers."
The move follows the shop's decision in February to use size 12 model Lauren Moller (pictured left) to front its swimwear collection.
John Lewis was forced to use South African Moller after its regular UK modelling agencies explained they were unable to provide a size 12 model as they consider this a 'plus size'.
Here's hoping more fashion stores are shamed into following suit pronto.
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