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Monday
Dec112006

Prada joins Versace to ban size zero models

size0.jpg


Fashion labels Prada, Versace and Armani have agreed to ban stick-thin women from their catwalks, prompted by the death of two models.

The Italian couture houses have united with their government to agree new rules due to come into force before Milan's fashion week in February.

Milan stands alongside Paris and New York as one of the world's most important fashion events. Like the other two it has, until now, resisted demands to stamp out the waif look.

But Camera Nazionale della Moda Italiana, which represents the country's top labels, changed stance after Brazilian model Ana Carolina Reston died last month of an illness caused by anorexia. Uruguayan model Luisel Ramos died of heart failure in August.

Ms Reston, 21, was 1.72m (5ft 8in) and weighed just over 38kg (6st) at her death after sticking to a diet of just tomatoes and apples.

A January deadline has been imposed so the new rules are agreed in time for Milan's fashion week. Italian youth minister Giovanna Melandri urged the fashion industry to comply with the changes.

She said: 'The Camera della Moda will take action against designers who do not respect the manifesto. They could be removed from the fashion calendar or, in the most serious cases, banned from the fashion week.'

Flaminia Spadone, an aide to Ms Melandri, said: 'In the Third World, if someone has an index of less than 18.5 they send in humanitarian aid.'

The change is part of a growing international movement to deal with ultra-thin models and the influence they have on girls and young women.

Madrid's fashion week banned models with a BMI below 18 after the death of Ms Ramos, and Brazil and Argentina have joined the campaign. Kate Moss, Naomi Campbell and Claudia Schiffer have BMIs below 18.

 

Reader Comments (11)

I don't think size 0 models should be banned- some people are naturally that small. What I DO think, however, is that there should be no size limit and at least one model above a size 6 at a gashion show. Discriminating small girls is almost as much of a crime as discriminating bigger ones!
December 28, 2006 | Unregistered CommenterMolly
It's about time that the fashion world takes responsibility for the torture they put us through!
The 90s were great for fashion in that the clothes were modeled on real(istic) women. Maybe we're not all size 6, but at least models back then weren't just walking hangers! Take a look at the models of the 40s and 50s...they were real women, with breasts and hips. They may not have been "perfect", but they gave REAL women an idea of what the clothes would look like on them. Let's get back to that!
Oh, and for those of you who say that clothes should be modeled by women who make the clothes look good...that's more art than fashion. We shouldn't be starving ourselves to look good in art. Clothes should make US look good, not the other way around.
January 1, 2007 | Unregistered CommenterMadeleine
Is this blog ever going to be updated again? I would like to know if this is a "dead blog" or if I should continue to check back.
January 8, 2007 | Unregistered CommenterGina
Hi Gina,
No, this blog is very much alive and active, it's just that some of us 'AnyBody's' have been busy behind the scenes - we are organising some action around London Fashion Week, possibly involving petition postcards to be sent to the organisers of fashion week and the Mayor asking for healthier looking models to be used on the catwalk... So that is why we look silent on the web-front.
Please keep checking back, it is only going to get bigger and better.... and if you have any ideas of what actions you think we should do around fashion week please all bombard us with your suggestions.....
x elise (AnyBody member)
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